Announces Design Collaboration with Paris Hilton – (Photo:Boohoo – Photo by Getty Images/Getty Images for boohoo)

Paris Hilton co-designed a limited-edition summer collection of 70 pieces;set to launch globally on June 20

June 11, 2018 [Los Angeles, CA] – International etailer,, is excited to announce a co-designed collection for the summer season with Paris Hilton, set to launch globally on June 20. The boohoo x Paris Hilton collection references a range of iconic trends the pioneer started back in the early 2000s. Announces Design Collaboration with Paris Hilton – (Photo:Boohoo – Photo by Getty Images/Getty Images for boohoo)

The entrepreneur, influencer and DJ co-designed a 70 piece collection, including a range of ready-to-wear and swim that recreate her favorite trends and fashion moments since the turn of the new millennium, including animal prints, slinky metallics, palm prints inspired by her home town of Beverly Hills, all pink everything, and cheeky slogan pieces that boast her famous mottos like “That’s Hot”. The product retails for under $100.

The collection was brought to life in a campaign shoot which took place in Los Angeles at a private home in Beverly Hills, styled by Sammy K, and photographed by Charlotte Rutherford. Paris Hilton is seen wearing standout styles from the collection, and even poses with her famous dogs Diamond Baby and Princess. Additional elements from the campaign include throwback flip phones, a vintage pink convertible, and flashy accessories to complement the full looks.

PARIS, FRANCE – JUNE 26:  Paris Hilton attends Paris Hilton x Boohoo Party at Hotel Le Marois on June 26, 2018 in Paris, France.  (Photo by Marc Piasecki/Getty Images for boohoo)

To celebrate the partnership and summer launch, is set to host a “millennium” inspired party in Los Angeles, following the 90s theme which was kicked off in March with previous collaborator, Zendaya. Guests can expect interactive, nostalgic party elements that bring you back in time.
Carol Kane, CEO and Co-Founder,, commented, “We’re excited to announce our latest global partnership with American celebrity, Paris Hilton. Paris is everything the boohoo girl is and we can’t wait to have her on board with us for summer. Shot in her hometown of Beverly Hills, Los Angeles, the campaign embodies all the fabulous trends from the early 2000s that Paris Hilton is best known for, giving a nod to her own style that we think our customers will really love.”

Following a strong start to 2018 for global sales and a blockbuster global partnership with Zendaya earlier this spring, continues to push boundaries and capitalize on opportunities in the influencer sphere to bridge the gap between product and their core customer. Since 2016, has executed successful campaigns and design partnerships with talent such as Zendaya, Jordyn Woods, Charli XCX, Stella Hudgens, and Chantel Jeffries, as well as young celebrity stars Sailor Brinkley Cook and Elisa Johnson. The brand frequently engages with millennials in unique capacities and continues to explore this avenue to generate better engagement both on an international scale and regional level in order to stay on the pulse of their target consumer.
The product featured in the x Paris Hilton collection will be available globally on June 20 on

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About is one of the fastest growing international etailers. The product is trend-led, accessible, and wearable; the business is agile and fast paced with a swagger in its step. With 100 new items dropping onsite daily – has quickly evolved into a global fashion leader of its generation.