NEW YORK, NY – OCTOBER 11:  Vanessa Hudgens attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City.  (Photo by Ilya S. Savenok/Getty Images for Candy Crush Friends Saga)

Vanessa Hudgens joins Candy Crush superfans to set a Guinness World Record for the largest architectural projection-mapped game

– Chloe Moretz, Emily Ratajkowski, Ashlee Simpson, Evan Ross and Justine Skye among celebrity guests playing the all-new Candy Crush Friends Saga, as it is projected live onto the façade of 250 Vesey Street from 7.30pm
– A surprise headline DJ set by Lil Jon wowed the crowds and closed the spectacular event
– Candy Crush Friends Saga is available to download and play now on iOS and Android

NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY

NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY

[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_is_2720_025460f84aa2ccc1301035db0d206ecf.jpg]140NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Vanessa Hudgens attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Ilya S. Savenok/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_sz_9343_c3ec56f1e9a7081ac4023e457bf9370a.jpg]90NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City.dff bd lo'r
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_cb_0078_5729b15a5742ff4eec23e5c0649ae301.jpg]120NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: a detail view during the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Craig Barritt/Getty Images for Candy Crush Friends Saga )
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_cb_0395_fa9a02831bfc7a7f336b823e51922794.jpg]100NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Vanessa Hudgens attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Craig Barritt/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_is_2783_30fab14c9025ef378b99e0799c14833a.jpg]100NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Emily Ratajkowski attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Ilya S. Savenok/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_is_2865_85c011690e64c02c168c4bad8bdf38e5.jpg]90NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Chloe Grace Moretz attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Ilya S. Savenok/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_is_3051_bf8510dd15c304f2fdfa7b5de61a59ec.jpg]80NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Justine Skye attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Ilya S. Savenok/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_is_3416_2fc455387bb80bbd3996403d7a697db2.jpg]70NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City.
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_sz_9412_f145c97ae1807cbabab1b92e9c2ce418.jpg]70NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Emily Ratajkowski attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City.dff bd lo'r (Photo by Sean Zanni/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_is_3555_771ab66ddecb85a2babf89bf2e6d4df2.jpg]80NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Riccardo Zacconi (L) and Lil Jon attend the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Ilya S. Savenok/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_cb_0531_c027ead94c477dbacd7dfd9d83c78425.jpg]70NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Vanessa Hudgens attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Craig Barritt/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_is_3466_4ba58816d22bfab2fb566befa3465df1.jpg]50
NEW YORK, NY - OCTOBER 11: Riccardo Zacconi (L) and Lil Jon attend the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Ilya S. Savenok/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_is_3559_dd6289720a396db53975827a30603a16.jpg]60NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Riccardo Zacconi (L) and Lil Jon attend the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Ilya S. Savenok/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_mc_2494_d42653596d3e496a8489688c48307300.jpg]60NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: a general view during the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Mike Coppola/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_mc_3232_ede9b94a1a965257ef2713eeb8cd0af7.jpg]60NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Evan Ross (L) and Ashlee Simpson attend the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Mike Coppola/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_mc_3257_5e0affbff3bc7116d56fdb9e6cc322f5.jpg]40NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Evan Ross (L) and Ashlee Simpson attend the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Mike Coppola/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_mc_3265_29f5e97830a4d085479da9df66dd4454.jpg]40NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Evan Ross (L) and Ashlee Simpson attend the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Mike Coppola/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_mc_9853_02bd93060ec3ae71e36a1495e29974b6.jpg]40
NEW YORK, NY - OCTOBER 11: Vanessa Hudgens attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Mike Coppola/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_mc_9864_01085c906a51206b6b6f4f3784b626d9.jpg]50
NEW YORK, NY - OCTOBER 11: Vanessa Hudgens attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Mike Coppola/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_mc_9944_84976b2a010cc6e40f1dd18d70e8bd5f.jpg]40NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Vanessa Hudgens attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Mike Coppola/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_ng_3215_c7c8ccc61ed02e8789ebd3d88b35aee9.jpg]30NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Chloe Grace Moretz attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Noam Galai/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_sz_0648_c19cea0b75f0b0905616b2d59c59a900.jpg]30NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Emily Ratajkowski attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City.dff bd lo'r (Photo by Sean Zanni/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_sz_9347_22d321c5f25e4d139058adfd73558e6d.jpg]40NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City.dff bd lo'r
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_sz_9402a_2efde98a709544c6143d3311219102db.jpg]30NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Emily Ratajkowski attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City.dff bd lo'r (Photo by Sean Zanni/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_sz_9446_48ed2eccd321388a389339313ea5480f.jpg]40NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Chloe Grace Moretz attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City.dff bd lo'r (Photo by Sean Zanni/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_sz_9452_335a0936f7b33b51c284777115032bb8.jpg]40NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Chloe Grace Moretz attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City.dff bd lo'r (Photo by Sean Zanni/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_sz_9474_b823913cca196f321a892914a90fc181.jpg]40
NEW YORK, NY - OCTOBER 11: Justine Cruz attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City.dff bd lo'r (Photo by Sean Zanni/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_sz_9480_33a4129f86e21cca4c25eae47a6afd64.jpg]30NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Justine Cruz attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City.dff bd lo'r (Photo by Sean Zanni/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_sz_9492_cfbbb9676331a6cf2e362750f087f24e.jpg]40NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Evan Ross (L) and Ashlee Simpson attend the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City.dff bd lo'r (Photo by Sean Zanni/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_sz_9497_136d93fbba6fbc9423b48bdbba9d423e.jpg]40NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Evan Ross (L) and Ashlee Simpson attend the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City.dff bd lo'r (Photo by Sean Zanni/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_sz_9504_66bc691c90f6f00ca4b03dc8ce266266.jpg]40
NEW YORK, NY - OCTOBER 11: Vanessa Hudgens attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City.dff bd lo'r (Photo by Sean Zanni/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_sz_9521_065400fd151739f07a3b4a994fc74647.jpg]40NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Jackie Cruz attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City.dff bd lo'r (Photo by Sean Zanni/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_sz_9537_e5adefedae52e5ea4ac285ebf21624d7.jpg]30NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: Jackie Cruz attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City.dff bd lo'r (Photo by Sean Zanni/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_tk_1291_7a56ba729e0791f79aeb7f64ce54a566.jpg]50NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: a general view during the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Tasos Katopodis/Getty Images for Candy Crush Friends Saga)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/new-candy-crush-friends-saga-launches-with-record-breaking-live-gameplay-experience-in-new-york-city/thumbs/thumbs_775236931_tk_1379_3cb9d3c7c204fe463056e62e18d7772f.jpg]40NEW CANDY CRUSH FRIENDS SAGA LAUNCHES WITH RECORD-BREAKING LIVE GAMEPLAY EXPERIENCE IN NEW YORK CITY
NEW YORK, NY - OCTOBER 11: a general view during the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City. (Photo by Tasos Katopodis/Getty Images for Candy Crush Friends Saga)

NEW YORK, NY – OCTOBER 11:  Vanessa Hudgens attends the Candy Crush Friends Saga Global Launch Event at Brookfield Place on October 11, 2018 in New York City.  (Photo by Ilya S. Savenok/Getty Images for Candy Crush Friends Saga)

Friday, October 12, 2018: King, a leading interactive entertainment company for the mobile world and creators of one of the world’s most popular mobile gaming franchises, Candy Crush, last night illuminated the New York skyline with the highly anticipated and latest addition to the franchise, Candy Crush Friends Saga.
More than 500 fans and celebrities gathered at Brookfield Place in Manhattan New York, to see the stunning new 3D world and characters in Candy Crush Friends Saga, brought to life on a 26-storey canvas, helping to set a new world record for the largest architectural projection-mapped game ever!

Skeery Jones of Z100 radio opened the event before Candy Crush Friends Saga was unveiled by two mega-fans, chosen from the Candy Crush community of millions. Joining them was actress, singer and Candy Crush friend, Vanessa Hudgens, who, wielding a 5ft lollipop, helped to trigger the first unveiling of the game on 250 Vesey Street.
Next came Candy Crush character favourites Misty, Tiffi, Yeti and Odus, who peeped through curtains and danced to the crowd. For the first time in franchise history, the 3D characters play an integral role in the new game, helping players beat tricky blockers with their unique powers.
VIP celebrities including Chloe Moretz, Emily Ratajkowski, Vanessa Hudgens and Ashlee Simpson joined lucky Candy Crush fans, walking a 120ft pink ‘Candy Carpet’ before playing the new game as the audience watched the building react to every match and swipe!
And if the night wasn’t sweet enough, a surprise DJ set from Lil Jon played out crowds with a thirty-minute performance as the characters danced on the building before it erupted into a magnificent ‘candyworks” display!
Sebastian Knutsson, Co-Founder and Chief Creative Officer at King said: “We are very fortunate to have such a big community of fans and we wanted to take the opportunity to invite a select few to come and play a key role in launching the newest game in the franchise, rewarding them with a gameplay experience like no other. We flew in two mega fans to officially unveil the new game and its new 3D look in the most epic way – through a world record-breaking live projection! We hope all Candy Crush fans around the world enjoy the new game as much as we loved launching it at this epic event!”

Candy Crush Friends Saga is available to download and play worldwide now from the Apple App Store, Google Play, Amazon Appstore and Windows App Store.
For more information, please visit: Candycrushfriendssaga.com

About King:
King is a leading interactive entertainment company for the mobile world. It had 270 million monthly active users as of second quarter 2018 across web, social and mobile platforms, and has developed more than 200 exclusive games that are enjoyed all around the world through its king.com, Facebook, and mobile distribution platforms such as the Apple App Store, Google Play Store, Microsoft Windows App Store and Amazon Appstore. King was acquired by Activision Blizzard (NASDAQ: ATVI) in February 2016. King has game studios in Stockholm, Malmö, London, Barcelona, Berlin and Seattle, along with offices in San Francisco, Los Angeles, New York, Chicago, Malta, Tokyo, and Bucharest.

© 2018 King.com Ltd. King, the King crown logo, Candy Crush Friends Saga and related marks are trademarks of King.com Ltd and/or related entities