NEW YORK, NY – JULY 14:  Aldo del Bo, Alex Lynn, D*Face, Sam Bird and Sylvain Filippi are seen at “Art Goes Green” event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab “Save the World” global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018  (Photo by Jared Siskin/Getty Images for Kaspersky Lab)

Cybersecurity giant and street artist create customized helmets for title-chasing Formula E drivers at the season finale

New York and Woburn, MA – July 17, 2018 – Kaspersky Lab and British street artist D*Face are set to unveil the first-ever ‘art helmet’ design at the Formula E finale in New York this weekend. The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn as they traverse the New York street circuit during the final races of the Formula E season.

The announcement signals the first ‘art helmet’ by a Formula E team, continuing and celebrating the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation, D*Face took inspiration from Kaspersky Lab’s tagline ‘A Company To Save The World’ and hopes that his colourful work will inspire people to take positive action in helping to ‘Save The World’.

Kaspersky Lab brings street artist D Face and DS Virgin Racing together at the Formula E race in New York

Kaspersky Lab brings street artist D Face and DS Virgin Racing together at the Formula E race in New York

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NEW YORK, NY - JULY 14: Aldo del Bo, Alex Lynn, D*Face, Sam Bird and Sylvain Filippi are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Sylvain Filippi, DS Virgin Racing Team Principal and Aldo del Bo, KASPERSKY LAB Head of Global Partnership and Sponsorship is seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Sylvain Filippi, DS Virgin Racing Team Principal and Aldo del Bo, KASPERSKY LAB Head of Global Partnership and Sponsorship is seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: D*Face, artist is seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Sylvain Filippi, DS Virgin Racing Team Principal and Aldo del Bo, KASPERSKY LAB Head of Global Partnership and Sponsorship is seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: D*Face, artist is seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: D*Face, artist is seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: D*Face, artist is seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: D*Face, artist is seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: D*Face, artist is seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: D*Face, artist is seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: D*Face, artist signs his autograph at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: D*Face, artist signs his autograph at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: DS Virgin Racing team driver helmet on display at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: DS Virgin Racing team driver helmet on display at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Sylvain Filippi, D*Face and Aldo del Bo is seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: DS Virgin Racing Drivers Alex Lynn and Sam Bird are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Guests are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Guests are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: DS Virgin Racing team driver helmet on display at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: DS Virgin Racing team driver helmet on display at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: KASPERSKY visuals on a watertower on display at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Sam Bird DS Virgin Racing driver is seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: (L-R) Aldo del Bo, Mark Hankins, Kyle Gordon, Sylvain Filippi and Cameron Maultby are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: (L-R) Andrea Ferrero, Mark Hankins, Kyle Gordon, Sylvain Filippi, Aldo del Bo, D*Face and Cameron Maultby are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: DS Virgin Racing Drivers Alex Lynn and Sam Bird are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Alex Lynn, D*Face and Sam Bird are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Alex Lynn, D*Face and Sam Bird are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: MADSTEEZ is seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Fabio Granato and Sara Hirsch are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Leo Matlock and Peter Devries are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Jason Wong is seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Alex Lynn, Sylvain Filippi, Sam Bird and D*Face are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Sam Bird and Holly Christie are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Luca Babini, Man Hoang and Aldo del Bo Kaspersky Lab are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Also del Bo and Tina Zigler are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Neil Taylor and Andrea Ferraro are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Jonn Nubian is seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: An artist is seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: An artist is seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Aldo del Bo, KASPERSKY LAB Head of Global Partnership and Sponsorship and guest are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Aldo del Bo Kaspersky Lab and Cameron Maultby DS Virgin Racing speak at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Taylor Olson Hewlwtt Packard and guests are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)
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NEW YORK, NY - JULY 14: Steve Macquiddy, Sam Bird, Howard Donohue, Jeff Dolce, Karen Dolce and Lou Serlenga are seen at "Art Goes Green" event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab "Save the World" global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018 (Photo by Jared Siskin/Getty Images for Kaspersky Lab)

NEW YORK, NY – JULY 14:  Aldo del Bo, Alex Lynn, D*Face, Sam Bird and Sylvain Filippi are seen at “Art Goes Green” event at The New Museum in New York, organized by Kaspersky Lab in Collaboration with DS Virgin Racing to celebrate the American chapter of the Formula E race, Season 4. The event was also dedicated to the evolution of the Kaspersky Lab “Save the World” global Campaign briging together DS Virgin Racing and the renowned British street art luminary D*Face. The artist, supported by Kaspersky Lab, has customized the design of the two helmets of DS Virgin Racing Team drivers Sam Bird and Alex Lynn. The New Museum, New York, USA. July 14th, 2018  (Photo by Jared Siskin/Getty Images for Kaspersky Lab)

As part of the innovative partnership with Kaspersky Lab, D*Face will announce his first-ever art car design with a custom made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The specially commissioned helmets and art car are the latest installations in the ‘Save the World’ collection, following a major permanent public mural that was installed in Brooklyn, New York this May.

D*Face, whose real name is Dean Stockton, said:

“It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.”

“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”

As a proud sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.

Sylvain Filippi, Managing Director at DS Virgin Racing, said: “The whole team fully supports this great initiative and our thanks got to Kaspersky and D*Face for their collaboration. It’s an honour to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”

Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab, added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”

D*Face will also produce a design for a special edition of Kaspersky Total Security v.2019 product, which will be released in October 2018.

For more information, please visit https://www.kaspersky.com/about/sponsorships/

About D*Face

Undoubtedly one of the UK’s most prolific street artists, D*Face (Dean Stockton) has occupied the forefront of his practice ever since his initial breakthrough in 2005. Instantly distinguishable and flawlessly executed, his work upholds the vibrancy of Pop, whilst injecting it with a signature dose of satirical subversion that has become synonymous with British street style. With countless murals and numerous sell out shows dotted across the globe, D*Face is undisputedly one of the most international street artists working today. Such a global reputation however would not have been possible without the artist’s earliest beginnings on the streets of East London where he helped to shape the category of Street Art and where his studio remains based today. It was here that the many concrete facades of Shoreditch offered the perfect canvas upon which the artist was able to realise his creative potential and ultimately shape the area into one of the global centres of urban street art. Such a synergy of city and artist is one rarely seen to such a degree and classifies D*Face as one of the most important figures working in British street art in the twenty-first century.

On top of solo exhibitions, global mural commissions and a host of secret projects, D*Face also runs his own London gallery, ‘StolenSpace’, which hosts numerous sell out street art exhibitions on an annual basis within the heart of East London. In more recent years he has also begun a new venture into motorbike design with his ‘Rebels Alliance Motorcycle Company’, similarly based in London’s east end. With so much in the works, it’s hard to say what’s next in store for one of the UK’s most eminent street artists.

About DS Virgin Racing:

The DS Virgin Racing Formula E Team is one of the founding and leading outfits in the ABB FIA Formula E Championship – the world’s first fully-electric single-seater racing series.

With new majority team shareholder Envision, together with the continued support of Virgin founder Sir Richard Branson, the team works in partnership with French luxury car manufacturer DS Automobiles – collaborating together to power innovation.

The team’s commercial headquarters are based in London, whilst it’s operational arm is centred at new state-of-the-art facilities at Silverstone, both overlapping with DS Automobiles’ facilities in Satory, France – part of the PSA Group’s Centre of Excellence.

Now in its fourth season, the team remains one of the most successful on the grid with numerous wins and podiums to its name, and one of only a handful of teams to have recorded victories in every Formula E season to date. It’s drivers this season are Sam Bird and Alex Lynn – making the championship’s first ever all-British driver line-up.

For further information visit www.ds-virginracing.com

 

Kaspersky Lab And Contemporary Art

Kaspersky Lab is committed to supporting and celebrating cultural and creative industries around the world. Within the field of contemporary art, the global cybersecurity business has partnered with Moniker International Art Fair in London since 2014, supporting special commissions from internationally-acclaimed artists including Ben Eine, Jose Montemayor and Laurence Vallières. Kaspersky Labs is a principal partner for the inaugural US edition of the Moniker art fair which opens in New York on 3rd May 2018. In 2016, Kaspersky Lab was a key partner for the ground-breaking Antarctic Biennale and the inaugural Antarctic Pavilion during the 57th Venice Art Biennale in 2017.

About Kaspersky Lab

Kaspersky Lab is a global cybersecurity company, which has been operating in the market for over 20 years. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into next generation security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com