BERLIN, GERMANY – AUGUST 31: David Schneider, Co-CEO Zalando, Jazzelle Zanaughtti @uglyworldwide and Carsten Hendrich, VP Creative Lab Zalando attend the opening of Bread&&Butter by Zalando at Arena Berlin on August 31, 2018 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for Zalando) *** Local Caption *** David Schneider; Jazzelle Zanaughtti; Carsten Hendrich

BERLIN, 31 AUGUST 2018 // Bread&&Butter by Zalando (B&&B) is back with a bang to celebrate its third edition, from today until 2 September at Arena Berlin. Here are the highlights that went down at The Pop-Up of Style and Culture on the sold out first day, opened by David Schneider (Co-CEO Zalando) and Carsten Hendrich (VP Creative Lab Zalando).

BREAD&&BUTTER BY ZALANDO

BREAD&&BUTTER BY ZALANDO

[img src=http://www.onlifemagazine.com/wp-content/flagallery/breadbutter-by-zalando/thumbs/thumbs_20180902_1300_opening_moment_029.jpg]110BREAD&&BUTTER BY ZALANDO
BERLIN, GERMANY - AUGUST 31: David Schneider, Co-CEO Zalando, Jazzelle Zanaughtt @uglyworldwide and Carsten Hendrich, VP Creative Lab Zalando attend the opening of Bread & Butter by Zalando at arena Berlin on August 31, 2018 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for Zalando) *** Local Caption *** David Schneider; Jazzelle Zanaughtt; Carsten Hendrich
[img src=http://www.onlifemagazine.com/wp-content/flagallery/breadbutter-by-zalando/thumbs/thumbs_775217681ys00037_opening_br.jpg]100BREAD&&BUTTER BY ZALANDO
BERLIN, GERMANY - AUGUST 31: Jazzelle Zanaughtt @uglyworldwide attends the opening of Bread & Butter by Zalando at arena Berlin on August 31, 2018 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for Zalando) *** Local Caption *** Jazzelle Zanaughtt
[img src=http://www.onlifemagazine.com/wp-content/flagallery/breadbutter-by-zalando/thumbs/thumbs_775217681ys00058_opening_br.jpg]100BREAD&&BUTTER BY ZALANDO
BERLIN, GERMANY - AUGUST 31: Alex Beckmans attends the opening of Bread & Butter by Zalando at arena Berlin on August 31, 2018 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for Zalando) *** Local Caption *** Alex Beckmans
[img src=http://www.onlifemagazine.com/wp-content/flagallery/breadbutter-by-zalando/thumbs/thumbs_20180902_1300_opening_moment_019.jpg]90BREAD&&BUTTER BY ZALANDO
BERLIN, GERMANY - AUGUST 31: Jazzelle Zanaughtt @uglyworldwide attends the opening of Bread & Butter by Zalando at arena Berlin on August 31, 2018 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for Zalando) *** Local Caption *** Jazzelle Zanaughtt
[img src=http://www.onlifemagazine.com/wp-content/flagallery/breadbutter-by-zalando/thumbs/thumbs_20180902_1300_opening_moment_005.jpg]90BREAD&&BUTTER BY ZALANDO
BERLIN, GERMANY - AUGUST 31: Carsten Hendrich, VP Creative Lab Zalando and David Schneider, Co-CEO Zalando attend the opening of Bread & Butter by Zalando at arena Berlin on August 31, 2018 in Berlin, Germany. (Photo by Alexander Koerner/Getty Images for Zalando) *** Local Caption *** Carsten Hendrich; David Schneider
[img src=http://www.onlifemagazine.com/wp-content/flagallery/breadbutter-by-zalando/thumbs/thumbs_775217681ys00042_opening_br.jpg]80BREAD&&BUTTER BY ZALANDO
BERLIN, GERMANY - AUGUST 31: Anuthida Ploypetch attends the opening of Bread & Butter by Zalando at arena Berlin on August 31, 2018 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for Zalando) *** Local Caption *** Anuthida Ploypetch
[img src=http://www.onlifemagazine.com/wp-content/flagallery/breadbutter-by-zalando/thumbs/thumbs_20180831_1630_stateoffashion_talk_088.jpg]80BREAD&&BUTTER BY ZALANDO
BERLIN, GERMANY - AUGUST 31: Designer Bethany Williams and Renee van der Hoek talks on stage at the 'State of Fashion' panel talk during the Bread & Butter by Zalando at arena Berlin on August 31, 2018 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for Zalando) *** Local Caption *** Bethany Williams; Renee van der Hoek
[img src=http://www.onlifemagazine.com/wp-content/flagallery/breadbutter-by-zalando/thumbs/thumbs_20180831_1630_stateoffashion_talk_093.jpg]80BREAD&&BUTTER BY ZALANDO
BERLIN, GERMANY - AUGUST 31: Designer Bethany Williams and Renee van der Hoek talks on stage at the 'State of Fashion' panel talk during the Bread & Butter by Zalando at arena Berlin on August 31, 2018 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for Zalando) *** Local Caption *** Bethany Williams; Renee van der Hoek
[img src=http://www.onlifemagazine.com/wp-content/flagallery/breadbutter-by-zalando/thumbs/thumbs_bread_and_butter_by_zalando_2018_day1_-_isa_foltin_getty_images_for_zalando_2.jpg]80BREAD&&BUTTER BY ZALANDO
BERLIN, GERMANY - AUGUST 31: Jan-Michael Quammie, Style Director highsnobiety, and Christopher Reaburn talk on stage at the 'Timberland x Christopher Reaburn' panel talk during the Bread&&Butter by Zalando at Arena Berlin on August 31, 2018 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for Zalando) *** Local Caption *** Jan-Michael Quammie; Christopher Reaburn

BERLIN, GERMANY – AUGUST 31: David Schneider, Co-CEO Zalando, Jazzelle Zanaughtti @uglyworldwide and Carsten Hendrich, VP Creative Lab Zalando attend the opening of Bread&&Butter by Zalando at Arena Berlin on August 31, 2018 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for Zalando) *** Local Caption *** David Schneider; Jazzelle Zanaughtti; Carsten Hendrich

B&&B BRAND POP-UPS | adidas Originals launched its Falcon W sneaker at B&&B, in a striking new ’90s colorway. Their Brand Pop-Up offers nail art, piercing and braiding – to fine tune your ’90s aesthetics – so you can feel steezy from top-to-toe. At the Nike Pop-Up visitors could ‘Join the Force’ and be the first to get their hands on the Zalando exclusive Air Force 1 Jester in two hot new colorways. The deconstructed and reconstructed design was crafted by a crew of female Nike designers. Another highlight: The live performances of British poet Yrsa and German Rapper Eunique. Sweet sneakers: At the Reebok Pop-Up, guests can grab both vegan donuts and a pair of exclusive Aztreks in a hot new colorway, plus customize them to create their own perfect retro pair. House of Vans does not only offer skate workshops and a next level customization station, but also puts on fire gigs all weekend long with some of the hottest rising acts around, such as Gurr, 1000 Gram, 102 Boyz and many more. Wrangler brings all the fun with their very own retro-inspired bumper cars. Taking inspiration from their new blue and yellow 90s sports-influenced collection, the cars feature big W’s, the number 47 and the iconic Wrangler stallion.

B&&B SHOW POP-UPS | Bringing their passion for internationally sourced streetwear to B&&B, 81GB by Superconscious took over the East Side main district with three Show Pop-Ups. Each Pop-Up featured eight street style dance artists wearing their latest seasonal discoveries, especially curated for Bread&&Butter. Superconscious is the ‘non-concept’ streetwear store in Berlin with hard-to-find streetwear labels varying from South Korean designs to Parisian atelier craftsmanship.

B&&B TALKS | Timberland teamed up with British award-winning designer Christopher Raeburn to talk about the future of sustainable fashion, moderated by Highsnobiety’s Jan-Michael Quammie. The discussion explored how we can live with an intelligent approach to style as both creators and consumers. Especially for B&&B, State of Fashion hosted one of their meet-ups in Berlin. Each Whataboutery is based on one of the hashtags of their manifesto. In Berlin, the focus is on #FAIRNESS. During the B&&B Talk on Friday, State of Fashion’s Renee van der Hoek explored how we can create a fashion industry that speaks to all and harms few – together with fashion designer Bethany Williams.

B&&B MUSIC | The B&&B opening day saw a bunch of stellar live performances on four different stages. Berlin rapper Luciano is part of local rap crew Loco Squad Gang and made his breakthrough with the song “Jagen die Mio.”. His raw lyrics have earned him respect and success both in the German charts and on B&&B’s Huawei stage. Rising Harlem rapper Sheck Wes, who recently signed to Kanye’s G.O.O.D. Music and Travis Scott’s Cactus Jack Records in a joint deal, popped by at B&&B for a smashing set.

The first day of the event was brought to a high with special guest star Ms. Lauryn Hill who took over the B&&B stage for a sublime, energy-filled show. The world-famous rapper, soul singer, and former The Fugees member gave the audience goose bumps and a true 90s throwback, with songs such as “Everything is Everything“, “Ex-Factor“, “To Zion“ or “Doo-Wop (That Thing)“.

B&&B TICKETS | Tickets for Bread&&Butter by Zalando are available via breadandbutter.com/tickets. Single day tickets are 15 euro. Group day tickets are 45 euro (buy four/get one free). Single day tickets at the door are 20 euro.
Further information and picture material: corporate.zalando.com/breadandbutter. Further program highlights to be released via breadandbutter.com. Follow @breadandbutter on Instagram and facebook.com/breadandbutter to stay up-to-date.

BREAD&&BUTTER BY ZALANDO

ABOUT ZALANDO
Zalando is Europe’s leading online fashion and lifestyle platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of lifestyle articles including shoes, apparel, accessories and beauty products, with free delivery and returns. Our assortment of almost 2,000 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 17 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Ireland, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Czech Republic, Poland and United Kingdom. Our logistics network with five centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Northern Italy, France and Sweden with a focus on local customer needs. We believe that our integration of fashion, operations and online technology gives us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.