BERLIN, GERMANY – David Schneider, Co-Founder of Management Board Zalando, Model Toni Loba and Carsten Hendrich, Vice President Creative Lab Zalando, attend the Bread &; Butter by Zalando 2018 – Preview Event on, 2018 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for Zalando )

DURING POP-UP PREVIEW EVENT IN BERLIN

BERLIN,E 2018 / Tonight Zalando gave an exciting preview of the third BREAD&;&;BUTTER (B&;&;B) edition. The Pop-Up of Style and Culture is a curated mix of the next in fashion and music and a ‘see now, buy now’ weekend with more than 40 brands happening from 31st August – 2nd September at Arena Berlin.

During the preview event, Carsten Hendrich (VP Creative Lab Zalando) and Jolanda Smit (Head of Group Brand Relations Marketing Zalando) revealed the participating brands and B&;&;B highlights. Also the new Bread&;&;Butter 2018 ‘Pop-Up’ concept was introduced, which gives direct access to sought after exclusive products, limited editions and easy shoppability. Furthermore, the new Bread&;&;Butter shopping hub was announced to launch at the end of August on Zalando, accessible via breadandbutter.com.

BERLIN, GERMANY – David Schneider, Co-Founder of Management Board Zalando, Model Toni Loba and Carsten Hendrich, Vice President Creative Lab Zalando, attend the Bread & Butter by Zalando 2018 – Preview Event on, 2018 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for Zalando )

After the introductory words, a panel talk on the subject of ‘What’s Next’ in style and culture took place. The panel consisted of a squad of creative mavericks including Jazzelle Zanaughtti aka Uglyworldwide, Elias Riadi from PAQ, hip hop artist Kodie Shane and Marc Goehring from 032c. The discussion touched on topics such as upcoming trends in fashion and music and how taste and expression are fueled through social media.

Inspired by this year’s Bread&;&;Butter concept, the event space in Berlin-Kreuzberg was transformed into a busy pop-up Market with stalls by B&;&;B participating brands such as adidas Originals, Carhartt WIP, Columbia, Levi’s®, Pepe Jeans London, Reebok, Vans, Weekday, Wrangler and more. In the MAC Cosmetics area people learned all the latest makeup tips &; tricks, think of that intense blue winged eyeliner or that bold Russian red lip. Guests also got to try out their favorite FIX+ in Coconut, Rose or Lavender fragrance from the fridge.

The DJ-sets by Juba and Leonce brought compelling sounds to the preview event and gave a taste of what is yet to come during Bread&;&;Butter 2018. Rapper Kodie Shane performed live on stage and made the crowd of more than 600 people – among them Toni Loba (GNTM winner 2018), Jasna Fritzi Bauer (German Actress), Lisa Tomaschwewski (German Actress) – dance until the event closed at midnight.

Bread&&Butter tickets are available now via breadandbutter.com/tickets. Further information will follow via breadandbutter.com and corporate.zalando.com/breadandbutter or @breadandbutter on Instagram and facebook.com/breadandbutter.

ABOUT ZALANDO

Zalando is Europe’s leading online fashion and lifestyle platform for women, men and children. We offer our customers a one-stop, conveniente shopping experience with an extensive selection of lifestyle articles including shoes, apparel, accessories and beauty products, with free delivery and returns. Our assortment of almost 2,000 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 17 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Ireland, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland,Czech Republic, Poland and United Kingdom. Our logistics network with five centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Northern Italy, France and Sweden with a focus on local customer needs. We believe that
our integration of fashion, operations and online technology gives us the capability to deliver a compelling value proposition to both our customers
and fashion brand partners.