BERLIN, GERMANY – APRIL 03: Andre Maeder, Tanja Guendling, Oliver Mintzlaff and Ahmet Mercan during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)

Berlin, 4th April 2019 – On Wednesday evening, 3rd of April, the international renowned department store KaDeWe and AlphaTauri, the stand-alone fashion brand of Red Bull, hosted the exclusive Opening Reception of the first 3D-Knit-Lab. Amongst the 300 invited guests was the internationally renowned actor Tom Wlaschiha and the well-known actors of the new squad David Schütter, Sabin Tambrea, Ludwig Trepte and Nik Xhelilaj. Also in attendance were fellow actors Julia Dietze, Julia Malik, Alexandra Neldel, Lisa Tomaschewsky, Kostja Ullmann, Austrian actress Susanne Wuest and well-known personalities from the sports industry such as Oliver Mintzlaff and the former pole
vaulter and athletic coach Tim Lobinger. All guests got to experience the opening of the AlphaTauri 3D-Knit-Lab at KaDeWe in Berlin with accompanying DJ set by duo ALYGANY, Gia Cordes and Alyssa Haupt from Berlin.

The initiators Petra Fladenhofer, Brand & Marketing Director of The KaDeWe Group, and Ahmet Mercan, General Manager of AlphaTauri & Head of Global Consumer Products Red Bull welcomed their guests together with presenter Rabea Schif. “Welcome to the Future of Fashion! We are delighted to be presenting such an extraordinary and interactive concept here at KaDeWe”, said Petra Fladenhofer.

AlphaTauri opens its first 3D-Knit-Lab pop-up at KaDeWe

AlphaTauri opens its first 3D-Knit-Lab pop-up at KaDeWe

[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i3857.jpg]70KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Andre Maeder, Tanja Guendling, Oliver Mintzlaff and Ahmet Mercan during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i1537.jpg]60KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: David Schuetter, Ludwig Trepte and Sabin Tambrea during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i1693.jpg]50KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Tanja Guendling, Ahmet Mercan and Alexandra Neldel during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i1737.jpg]50KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Ahmet Mercan, Anita Tillmann, Alexandra Neldel, Petra Fladenhofer and Timo Weber during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i1852.jpg]40KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Nik Xhelilaj, Petra Fladenhofer, Tom Wlaschiha and Timo Weber during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i1867.jpg]40KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Nik Xhelilaj and Tom Wlaschiha during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i1922.jpg]30KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Nik Xhelilaj during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i1992.jpg]30KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Tom Wlaschiha during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i2045.jpg]30KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Julia Malik during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i2140.jpg]30KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Kostja Ullmann during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i2162.jpg]30KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Julia Dietze during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i2343.jpg]30KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Group shot of friends of the brands during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i2401.jpg]20KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Oliver Mintzlaff and Timo Weber during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i2453.jpg]20KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Lisa Tomaschewsky and Julia Dietze during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i2463.jpg]20KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Ahmet Mercan and Oliver Mintzlaff during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i2511.jpg]20KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Kostja Ullmann and Lisa Tomaschewsky during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i2614.jpg]20KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Nik Xhelilaj, Gia Haupt and Alyssa Cordes during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i3032.jpg]20KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: General view at the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i3247.jpg]20KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Susanne Wuest and Sabin Tambrea during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i3382.jpg]20KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Rabea Schif during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i3500.jpg]20KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Sabin Tambrea, Andre Maeder, Susanne Wuest and Ahmet Mercan during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i3501.jpg]20KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Andre Maeder and Ahmet Mercan during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i3724.jpg]40KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Masha Sedgwick during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_p4i0886.jpg]30KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: General view at the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i1212.jpg]30KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Lisa Tomaschewsky during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_o4i1359.jpg]30KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: Tim Lobinger, Lisa Tomaschewsky, Rabea Schif, and Ahmet Mercan during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)
[img src=http://www.onlifemagazine.com/wp-content/flagallery/alphatauri-opens-its-first-3d-knit-lab-pop-up-at-kadewe/thumbs/thumbs_a6i3800.jpg]30KaDeWe X AlphaTauri Opening Reception In Berlin
BERLIN, GERMANY - APRIL 03: In front of the KaDeWe at the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)

BERLIN, GERMANY – APRIL 03: Andre Maeder, Tanja Guendling, Oliver Mintzlaff and Ahmet Mercan during the opening reception for the KaDeWe X AlphaTauri 3D-Knit-Labs at KaDeWe on April 3, 2019 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for KaDeWe)

“The 3D-Knit Design Lab combines the online with the offline world. The future will not be purely digital: it’s about bringing the worlds together and harnessing the power of 3D-technology and innovative tools to create added value for the consumer, “says Ahmet Mercan.

Two 3D-knitting machines produce custom-made, seamless 3D-Knitwear made of Performance Knit on the 64 square meter AlphaTauri Pop-Up area. In the 3D-Lab, customers can create knitwear tailored to the individual body profile in the desired color combination.

“It’s pretty cool and impressive how this 3D-knitting machine produces a made-to-measure sweater that’s tailored to my body and fits perfectly,” explains Tom Wlaschiha.

In addition, AlphaTauri presents a 3D-Knit-Cashmere-Merino-Capsule-Collection exclusively made for KaDeWe in 14 different color combinations, which can be personalized with initials or emojis in the Pop-Up.

Influencer and blogger Masha Sedgwick also in attendance commented on the interactive pop-up concept: “The choice of different color and personalization combinations is so great that I could hardly decide. Individuality and uniqueness is what it is all about. The AlphaTauri 3D-Knit-Lab offers both customization and personalization!”

The AlphaTauri Knit Capsule is made by the 3D-Wholegarment-Knitting-Machine from Japanese company Shima Seiki, one of AlphaTauri’s strategic partners. In addition to a more sustainable production approach, 3D-knitting technology offers a variety of product and design benefits, including on-demand production of seamless 3D knit designs.

The AlphaTauri Spring / Summer 2019 collection represents a full range for men and women, consisting of innovative outerwear, shirts, sweat and knitwear as well as chinos and light trousers. For the first time, the collection will be complemented with the exclusive 3D-Knit capsule designed for the KaDeWe. With the 3D-Performance Knit, AlphaTauri offers bespoke tailored fit: crewneck sweaters for men and women, hooded sweaters for men and a knit dress for women are available in navy, red and black and are priced at 169 and 229 euros. The garments have functional features like move-fit features or perforations for more breathability. The 3D-Knit-Merino-Cashmere range for men and women is between 189 and 199 euros and boasts 14 spring-like color combinations of bright coral over rich yellow and rich pink to soft blues and grays.

All models are available in color block designs or in solid colors and can be personalized on-site with monograms and a selection of hot-pressed emojis.

The Seamless 3D-Knit-Capsule collection will be available exclusively on the pop-up area of AlphaTauri on the ground floor of KaDeWe in Berlin until April 20, 2019. During this period, the window gallery on Tauentzienstraße also reflects the theme of the AlphaTauri collections and the 3D- Knit-Lab.

About AlphaTauri
AlphaTauri, the stand-alone brand founded 2016 out of Red Bull, is creating a new way in fashion, driven by purpose and innovation and enriching both body and mind. AlphaTauri`s clothing blends considered design and luxurious materials with proprietary textile innovations, empowering people to navigate their everyday worlds in style.E.g. Taurex®, the leading technology within the collection, is a self- engineered titan mineral
technology developed together with Schoeller Textil AG that reflects the energy radiated from the body back to the wearer, enhancing the wellbeing and accelerating regeneration. AlphaTauri is shoppable in its stores in Salzburg and Graz and is shipped to 35 countries from alphatauri.com. alphatauri.com @alphatauri #fitsbodyandmind

About KaDeWe
Innovative, luxurious and pioneering- With more than 60,000 sqm the KaDeWe is among the biggest department stores in the world. The exclusive choice of products, the fine feel for trends, and the artful implementation of the latter have influenced the KaDeWes image significantly. On each of its eight floors the premium department store manages to present its brand portfolio and shopping highlights at its best: The international luxury and premium brands range from fashion, accessory, and beauty to home and living, and food. Whilst building the bridge between tradition and modernity the KaDeWe remains cutting-edge in terms of shopping-culture. kadewe.de @kadewe_berlin #KaDeWe #Berlin

About Shima Seiki
The Japanese based company Shima Seiki have shown great strides in the research, development and production of computerised knitting machines and cutting edge digital design software (APEX3).